Zegama

To highlight this special edition, the core idea of the project was to imagine a team of runners sponsored by Salomon, forming a fictional club ready to take on Zegama’s demanding trails. Inspired by the running club culture, where each group proudly wears its own branded t-shirt, and by the retro aesthetics of sports mascots, I designed a custom mascot illustration, directly inspired by the Thundercross Zegama, blending humor and dynamism to capture the essence of the race.

This project came to life through an immersive photoshoot, featuring these runners in a raw and natural landscape, perfectly resonating with the soul of the race. An approach that combines design, storytelling, and photography, with the ambition of capturing the intensity and passion surrounding Zegama, a race that goes far beyond mere performance to become a true celebration of trail running.