As part of the Design Brief Challenge, I took on a fictional branding project to create the visual identity for Friteur, a Belgian fries takeaway. The challenge: develop a design that balances tradition and modernity, all within a one-week deadline. I crafted a complete brand identity, including a logo inspired by Belgian craftsmanship, a clean and structured menu design, and a retro-modern graphic universe rooted in the popular imagery of traditional Belgian fry shops.

The use of a deep green and cream color palette, combined with stylized illustrations, reinforces the brand’s authenticity and friendly character.
This project was an opportunity to explore a timeless design approach while adapting to contemporary trends in food & beverage branding