logo techno
Branding
Climate Syc &
Advanced Skin logo rebranding
My mission here was to redesign Salomon’s technologies, giving them a more attractive and contemporary look, essential for effectively communicating the products. I created new logotypes to better illustrate their technical aspects and specifications.
Designed for direct application on products, hangtags, presentations, marketing materials, and the website…
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Quis ipsum suspendisse ultrices gravida. Risus commodo viverra maecenas accumsan lacus vel facilisis. ultrices gravida. Risus commodo viverra maecenas accumsan lacus vel facilisis.
The ClimateSync technology by Salomon is designed to help users regulate their body temperature during outdoor activities. It features an insulation layer with laser-cut three-branched star-shaped perforations that adapt to your movements. These perforations enhance ventilation when you are active and retain heat when you are at rest, ensuring an optimal balance between warmth and breathability.
My approach was to reflect precision, adaptability, and thermal regulation, inspired by dynamic cutouts, thermal flow, and the concept of a diaphragm, conveying ClimateSync’s adaptive intelligence, which balances insulation and ventilation based on the environment.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Quis ipsum suspendisse ultrices gravida. Risus commodo viverra maecenas accumsan lacus vel facilisis. ultrices gravida. Risus commodo viverra maecenas accumsan lacus vel facilisis.
The AdvancedSkin Dry technology by Salomon is designed to provide waterproof and breathable protection, allowing internal moisture to escape while preventing external water from penetrating.
The AdvancedSkin Dry+ identity conveys protection and breathability through dynamic shapes evoking airflow and moisture filtration. Inspired by waterproof membranes and technical textures, it represents a second skin, acting as a bridge between the body and the environment.
