logo techno
Climate Sync &
Advanced Skin logo rebranding
Salomon, a renowned company in the field of outdoor sports equipment, aimed to refresh the visual identity of two of its key technologies: ClimateSync and AdvancedSkin Dry. The goal was to design contemporary and attractive logotypes that clearly convey the technical aspects and unique features of these products. These new logos had to be suitable for direct application on products, labels, presentations, marketing materials, and the website.
The project was guided by three main ambitions:
Redesign the ClimateSync and AdvancedSkin Dry logotypes to reflect their technical sophistication and modernity. Ensure visual consistency between the logos and the specific technologies they represent. Facilitate easy application of the new logos across various mediums, including products themselves, labels, presentation documents, marketing materials, and the website.
The ClimateSync technology by Salomon is designed to help users regulate their body temperature during outdoor activities. It features an insulation layer with laser-cut three-branched star-shaped perforations that adapt to your movements. These perforations enhance ventilation when you are active and retain heat when you are at rest, ensuring an optimal balance between warmth and breathability.
My approach was to reflect precision, adaptability, and thermal regulation, inspired by dynamic cutouts, thermal flow, and the concept of a diaphragm, conveying ClimateSync’s adaptive intelligence, which balances insulation and ventilation based on the environment.
The ClimateSync technology by Salomon is designed to help users regulate their body temperature during outdoor activities. It features an insulation layer with laser-cut three-branched star-shaped perforations that adapt to your movements. These perforations enhance ventilation when you are active and retain heat when you are at rest, ensuring an optimal balance between warmth and breathability.
My approach was to reflect precision, adaptability, and thermal regulation, inspired by dynamic cutouts, thermal flow, and the concept of a diaphragm, conveying ClimateSync’s adaptive intelligence, which balances insulation and ventilation based on the environment.
The AdvancedSkin Dry technology by Salomon is designed to provide waterproof and breathable protection, allowing internal moisture to escape while preventing external water from penetrating.
The AdvancedSkin Dry+ identity conveys protection and breathability through dynamic shapes evoking airflow and moisture filtration. Inspired by waterproof membranes and technical textures, it represents a second skin, acting as a bridge between the body and the environment.
AdvancedSkin Dry technology by Salomon is designed to provide waterproof and breathable protection, allowing internal moisture to escape while preventing external water from penetrating.
The AdvancedSkin Dry+ identity conveys protection and breathability through dynamic shapes evoking airflow and moisture filtration. Inspired by waterproof membranes and technical textures, it represents a second skin, acting as a bridge between the body and the environment.
